Under the double pressure of fast-paced work and life in the city, whether indoor or outdoor, people's demand for fashion and leisure life is gradually becoming strong, and fashionable, customizable and multi-functional furniture products are more popular.
As the first brand of all kinds of outdoor furniture in China, HOWVIN is constantly studying the design and product collocation of outdoor space scenes, hoping that more people will have a new understanding of the lifestyle of outdoor space. This 15 year old outdoor professional brand integrates design, R & D, production, sales and service, and adheres to the design concept of light life, micro vacation and slow enjoyment.
"We have the ability and responsibility to change the public's inherent cognition of outdoor furniture, lead a healthy and fashionable outdoor lifestyle, and let more people go outdoors and live a healthy and fashionable life."
In the upcoming 2021 CIFF China Home Expo (Guangzhou), HOWVIN will bring its popular outdoor products. Before that, CIFF and 77 degrees global home new media interviewed Ms. Anita, founder and general manager of HOWVIN, to hear Mr. Anita share HOWVIN's pursuit of diversified outdoor lifestyle and its strength layout in the domestic outdoor furniture market.
Now, the products of HOWVIN include outdoor furniture, sunshade, awning, art wood, storage cabinet, floor, flower ware, barbecue stove, etc., which are suitable for star resort hotel, cultural tourism industry, commercial office and leisure area, fashion catering, family space (courtyard, roof, balcony) and other scenes.
 Outdoor space design of HOWVIN "Our design team is composed of two parts: the world famous cooperative design team and the domestic original design team. Hundreds of world famous designers can provide product design services." Mr. Anita said that many products of HOWVIN have won international design awards. For example, in 2020, its star popular product, star canopy, won the 2020 German Red Dot Design Award; Bali series won the KAPOK design award, Sicily series won the design patent and so on. Now, HOWVIN is constantly expanding its product portfolio, giving products more functions, enhancing the spatial compatibility of products, and being suitable for different space scenes. "On the basis of insight into the needs of life, we continue to increase the ability of independent R & D and innovation of products, integrate international famous brands, and build a full range of outdoor space platforms. With the service mode of outdoor space full case design + full category supporting, we provide an overall solution suitable for different outdoor space scenes, such as commercial space, courtyard, balcony and so on. "  Bali Series Sofa  Sicily Series Sofa "Compared with foreign mature markets, the domestic outdoor furniture market is still in the primary stage of development, which is far from international brands in terms of design concept or marketing mode. Moreover, most people still lack certain cognition and strong awareness of the new outdoor lifestyle. " Mr. Anita believes that the outdoor furniture market in most of the first and second tier cities in China is in a state of disordered operation, and the product form and business model are seriously backward, which can not meet the market demand of local high-end products and services, and there are some phenomena, such as small competition, large capacity, no brand and low professional operation. Therefore, HOWVIN has accelerated the expansion of its offline marketing outlets. With the five core competitiveness of "covering outdoor space, full category integration, one-stop outdoor space solutions, new retail online and offline experience, big data scene sales mode, and providing scheme design", it has enabled the whole country to innovate its operation mode, with the comprehensive operation and service capabilities of the new retail system of full category and full platform, Meet the diversified needs of outdoor space of the whole customer group. Under the severe impact of the epidemic in 2020, HOWVIN also complies with the trend. On the premise of good management and maintenance of old customers, it realizes the domestic transfer of the development focus, vigorously develops the Chinese market, improves the independent innovation and R & D ability, concentrates on the innovation chain, upgrades the industrial chain, innovates the management and operation mode, marketing mode and new empowerment.  Langkawi Series Sofa  Bali Series Dining set In general manager Anita's opinion, "design leading" is the driving force of brand development. The high-quality development of outdoor furniture industry needs to inject the driving force of innovative ideas and original design“ "Internal and external circulation" is the trend. HOWVIN should seize the development opportunity and develop rapidly with two wheel drive“ "Whole chain collaboration" is an important strategy to improve competitiveness. "Here, we wish the 47th China Home Expo 2021 a complete success. At the same time, we hope our outdoor furniture industry will have more and more influence in the Home Expo!" |
