In the recently released "2021 China consumption trend report", it mentioned a viewpoint: with the change of consumer demand and preference, in the consumption 1.0 era, consumers will pay more attention to the "cost performance" of goods before consuming goods, and choose the most economical goods; In the era of consumption 2.0, consumers' consumption of goods has progressed. Besides paying attention to the functional attributes of goods, they will also pay attention to the "face price ratio" of goods, and "face value is justice".
Today has entered the era of consumption 3.0. How much consumers are willing to pay for a product depends more on the experience that the product can bring to the heart and the value of "self", that is, the "heart price ratio".
From the consumption trend of "cost performance ratio" to "face price ratio" and then to "heart price ratio", we can see that people are more and more willing to pay for the scene, mood and quality. In life, we can also see that people are more and more pursuing the sense of surprise, novelty, experience, belonging and value.
The fifth outdoor happy space is a space that people really like and feel happy from the bottom of their hearts. It is even the place where beautiful stories take place. It aims to innovate outdoor home and changeable space, constantly create a sense of surprise, novelty and experience for life, and upgrade a new way of life.
This case is a classic modern fashion leisure outdoor balcony space, whether it is angular or soft and smooth lines, simple modular outdoor furniture elements to ensure that the space meets the higher level of life and spiritual needs, making indoor and outdoor life seamless flow, finding a balance between the trend and practicality.
In addition to the living room, dining room, bedroom and kitchen space to meet the needs of life, we expand the family's "fifth space of happiness", through careful collocation of outdoor space color, touching, this blue and white simple pure color matching, and the beautiful outdoor summer echo.
Outdoor space integrates design with human nature, brings life into a leisurely situation, upgrades lifestyle, and makes courtyard the fifth space of happiness.
